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We Educate For People Just Like You

At Edelman Financial Services our job is to make Wall Street understandable and accessible. We work for people like you, folks who are tired of the deceptive business practices pervasive in the retail mutual fund industry.

We provide you with investment strategy tools, The Edelman Managed Asset Program® (EMAP) & Guide to Portfolio Selection® (GPS), that are simple to use but supply you with sophisticated financial advice. Just answer 7 simple questions and then EMAP suggests an asset allocation model matched to the amount of risk you're willing to take.

Your Own Personal Portfolio, Our Fiduciary Standard

As a Registered Investment Advisory firm, we serve as your fiduciary, which means we act in your best interests.

When you invest in EMAP®, you’ll get a custom portfolio tailored to your individual financial needs. Instead of commissions, you'll pay just one annual fee* for our advice and services. And since our account minimum is just $5,000, we cater to the average investor, not just the wealthy.

*Clients pay a wrap fee, which covers brokerage execution costs, without regard to the number of transactions executed during the billing period.  EFS has negotiated fees with TD Ameritrade, Fidelity, and Pershing Advisor Solutions (“PAS”) for clearing and execution services.  Transaction costs imposed by these brokerage firms are covered as part of the wrap fee. The wrap fee does not include certain account and securities-related costs, including the fees embedded in the mutual funds, ETFs or annuities in which wrap fee accounts invest. In addition, the fee does not include debit balances, related margin interest, IRA and retirement plan fees, transfer fees, SEC fees, 12b-1 fees for certain money market funds, wire transfer fees, overnight check fees, account closing fees, paper statement delivery fees, non-standard asset fees, insufficient fund fees, returned check fees, transaction charges for fund level asset allocation model trades, expenses charged by the mutual funds (including management fees, transaction charges incurred for fund-level asset allocation model trades, custody of fund assets and other fund expenses), expenses charged by the variable annuities and exchange-traded funds, or other fees or taxes that are required by law.  EFS may from time to time, at its sole discretion reimburse clients for certain fees or charges which are not due to the client’s error. 

As noted above, we anticipate that transactions placed in your account will be executed through either TD Ameritrade, Fidelity, or PAS, however, in the limited circumstances described below, EFS may choose to execute trades with another broker-dealer if we reasonably believe that another broker-dealer can obtain a more favorable execution under the circumstances.  Specifically, occasionally, (typically less than 5% of the time), EFS will utilize broker-dealers other than TD Ameritrade, Fidelity, or PAS to execute large transactions when we determine it is in our clients' best interest. This occurs when the size of the transaction in any one security is so large that it could cause the price of the security to fluctuate, up or down, resulting in an unfavorable execution price for our clients.  We will typically execute such trades with a broker-dealer other than TD Ameritrade, Fidelity, or PAS if a different broker-dealer has the capability to handle such large transactions and to reduce or eliminate the potential negative price fluctuation.  In these instances, the wrap fee does not include the compensation that is paid to the broker-dealer.  This compensation is embedded into the price of the security which is paid by the client.  These additional costs are in addition to the wrap fee paid by the client.


Talk With a Planner

For 30 years we’ve been helping everyday Americans, folks just like you, reach their financial goals. Collectively, our financial planners average more than 16 years of professional experience in all areas of personal finance, including investments, estate planning, insurance, taxes, mortgages and much more.


Invest Online

Want the convenience of managing your portfolio online? Edelman Online gives you 24/7 access to the Edelman Managed Asset Program®. Best of all, the advisors of Edelman Financial are available if you ever need help or advice – at no extra cost. Just give us a call at (888) PLAN-RIC.

Get Answers To Your Financial Questions

There is no charge to meet with an Edelman Financial Planner. We are happy to examine your current investments and answer all of your financial questions. We’ve helped tens of thousands of people just like you, now it's your turn.

Institutional Investment Management Services
Institutional Services

Your organization, foundation, association or non-profit group has worked hard to raise its funds. Now, you need to prudently and responsibly manage those assets, as a proper steward on behalf of your organization’s mission. Join the other organizations that have let us help perform this vital task.

Our Fiduciary Responsibility to You

As a Registered Investment Advisor, we are obligated to work in your best interests at all times. Our financial professionals will provide specific investment recommendations designed to help you achieve your organization's objectives.

Registration with the SEC does not imply a certain level of skill or training.