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We Educate Ordinary Investors Like You

At Edelman Financial Services our job is to make Wall Street understandable and accessible. We work for people like you, folks who are tired of the deceptive business practices pervasive in the retail mutual fund industry.

We provide you with investment strategy tools, The Edelman Managed Asset Program® (EMAP) & Guide to Portfolio Selection® (GPS), that are simple to use but supply you with sophisticated financial advice. Just answer 7 simple questions and then EMAP suggests an asset allocation model matched to the amount of risk you're willing to take.

Your Own Personal Portfolio, Our Fiduciary Standard

As a Registered Investment Advisory firm, we serve as your fiduciary, which means we act in your best interests.

When you invest in EMAP®, you’ll get a custom portfolio tailored to your individual financial needs. Instead of commissions, you'll pay just one annual fee* for our advice and services. And since our account minimum is just $5,000, we cater to the average investor, not just the wealthy.

*Clients pay a wrap fee, which covers brokerage execution costs, without regard to the number of transactions executed during the billing period. EFS has negotiated fees with clearing/custodying firms, and the costs do not affect the wrap fee paid by the client. Generally, transaction costs imposed by the brokerage firms are covered as part of the wrap fee. The wrap fee does not include certain account and securities-related costs, including the fees embedded in the mutual funds, ETFs or annuities in which wrap fee accounts invest. In addition, the fee does not include debit balances, related margin interest, IRA and retirement plan fees, transfer fees, SEC fees, 12b-1 fees for certain money market funds, wire transfer fees, overnight check fees, account closing fees, paper statement delivery fees, nonstandard asset fees, insufficient fund fees, returned check fees, expenses charged by the mutual funds and ETFs (including management fees, transaction charges incurred for fund-level asset allocation model trades, custody of fund assets and other fund expenses), expenses charged by the variable annuities and exchange-traded funds, or other fees or taxes that are required by law.

Occasionally, (less than 5% of the time), EFS will utilize other brokers to execute large transactions when we determine it is in our clients’ best interest. This occurs when the size of the transaction in any one security is so large that it could cause the price of the security to fluctuate, up or down, resulting in an unfavorable execution price for our clients. By utilizing a broker to execute a large transaction, we reduce or eliminate the potential negative price fluctuation, in return for a fee. In these instances, the wrap fee does not include the compensation that is paid to the broker. This compensation is embedded in the price of the security which is paid by the client.

WE PUT YOUR INTERESTS FIRST:
  • NO COMMISSIONS
  • NO TRADING EXPENSES
  • NO BROKERAGE COSTS
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Talk With a Planner

For 30 years we’ve been helping everyday Americans, folks just like you, reach their financial goals. Collectively, our financial planners average more than 16 years of professional experience in all areas of personal finance, including investments, estate planning, insurance, taxes, mortgages and much more.

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Invest Online

Want the convenience of managing your portfolio online? Edelman Online gives you 24/7 access to the Edelman Managed Asset Program®. Best of all, the advisors of Edelman Financial are available if you ever need help or advice – at no extra cost. Just give us a call at (888) PLAN-RIC.

Get Answers To Your Financial Questions

There is no charge to meet with an Edelman Financial planner. We are happy to examine your current investments and help you understand if you’re taking too much risk, paying too much or suffering returns that are too low relative to your needs. We’ve helped tens of thousands of people just like you, now it's your turn.

Edelman 401(k) Plan for Businesses
The Edelman 401(k) Plan

If you’re the owner or senior executive of a small or mid-sized company, you should consider The Edelman 401(k) Plan. It helps companies like yours deliver a truly valuable benefit to your employees and they get access to our employee education services – from seminars and books to one-on-one counseling – to help you attract and retain quality staff.

Institutional Investment Management Services
Institutional Services

Your organization, foundation, association or non-profit group has worked hard to raise its funds. Now, you need to prudently and responsibly manage those assets, as a proper steward on behalf of your organization’s mission. Join the other organizations that have let us help perform this vital task.